Selective Professional is an exclusive Italian brand, proudly 100% made in Italy, with over 30 years of experience. Distributed internationally in 70 countries, able to offer the beat of beauty solutions in terms of quality, efficiency and safety to the hair professional market.

From colour to care and styling, Selective Professional offers a full range of exclusive professional products designed to successfully meet the needs and desires of hairstylists everywhere.

Selective Professional has a long tradition and expertise in the professional, with a very strong focus on colour and technical services. The brand fosters assurance for all hairstylists, and supports and promotes values such as efficiency, safety and reliability.